The best blog you’ve sadly never heard of

Josh Wheatley, @wheatleywords

Whether you think he’s a genius, an ignorant has-been or anything in between, you probably have an opinion on Kanye West. More often than not, quite a strong one too. He’s now as well known for his impact on fashion as his immortal effect on the music world and what it means to be an artist. He was one of the pioneers of combining streetwear and high fashion, even labelling himself the “Louis Vuitton Don”. Five years later, he collaborated with the high fashion moguls to turn that very name into a collection of shoes. From Graduation to Yeezy, his innovation is undeniable. But with any polished project, he has a team surrounding him. These finished pieces can be credited to a lot of other people. Take The Life Of Pablo for example, there are 22 engineers, 37 other musicians and nine designers on the roster of contributors to that album alone. I’d say there’s only one collection of Kanye’s work that is truly unfiltered, truly transparent.

Man wearing white Yeezy trainers

KanyeUniverseCity.com is everything you want it to be and so much more. I still can’t decide if it really is a blog or a psychology case study. He’d write on his favourite designers and artists of the week in quite a structured format. Then he’d follow up with an all caps defence of an incident at Bonnaroo were he was booed by fans. He wrote one post in a similar fashion to Highsnobiety’s ‘Cop or Drop’ series, clearly stating that there weren’t enough diamonds or precious metals on a pram to justify its 15k price tag. He even gave his penny’s worth on some emerging beef between Soulja Boy and Ice T. The blog gave front row seats into a visionary’s thought process to anyone that wanted it, for absolutely nothing in return. We’re used to paying for the album or buying the shoes - we’re not used to getting so much for free anymore. We get content through YouTube, but it’s littered with ads. With blogs like KanyeUniverseCity, we feel like we’re on the same level. There’s no strategy, no profit, no production team. It’s just what he actually wants to say; it’s as close to meeting him as you can get without ever getting the chance to.

Bobby Hundreds blogged too. The Hundreds started with a focus on graphic tees and streetwear based on Californian skate, surf and culture a blog was a solid place to bring all these influences and sources together. Graphic clothing is packed to the brim of references to the scene around them, just like most streetwear. When you invest in a new tee or hoody you’re showing that your heart’s in it. You wouldn’t be wearing a vintage John Terry shirt if you’re a season ticket holder at Old Trafford. No matter how valuable or how good it looks. You’ve got to represent what you believe in. Even if you rock multipack white tees every day of the week because you want to spend your money elsewhere. It’s your belief, it’s your scene. Welcome to PAX VICE, welcome to our scene.

Boy drinking from mug

@wheatleywords